The Production Assistant
Watch "The Production Assistant"The concept for The Production Assistant came about during a Los Angeles screening of a particularly dark and erotic European thriller. At that time, The Los Angeles Times would screen advertisements, poorly disguised as public service announcements spotlighting crafts people in the Entertainment Industry, in advance of theatrical screenings of feature films in Los Angeles.
Chris Hume and I were so distracted by the incongruousness of one particular L.A. Times trailer with the dark and brooding film it introduced that we kept whispering jokes about how funny it might be to make one of our own trailers on The P.A., arguably the lowest ranked of any crew position on a film set.
We realized that we could conceivably make our own trailer rather inexpensively as it would only be about sixty seconds long, and, unlike a regular short film which might only be seen in the festival circuit, we could actually have it seen by people all over Los Angeles if we could talk theater owners into running The Production Assistant as if it were a real L.A. Times trailer.
That is exactly what we did.
Once The Production Assistant had played successfully for two weeks on two screens in Los Angeles, Greg Laemmle of Laemmle Theatres approached us for ten prints to screen simultaneously in all of the Laemmle Theaters in Los Angeles. Subsequently, The Production Assistant was seen by tens of thousands of people all over Los Angeles over the course of several months and went on to become an official candidate for nomination for an Oscar® in the Best Live Action Short category.
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